Core Web Vitals measure how your site feels to real users — and Google uses them in ranking. Here’s what they are and how to pass them.
The three metrics
- LCP (Largest Contentful Paint) — how fast the main content loads
- INP (Interaction to Next Paint) — how responsive the page feels
- CLS (Cumulative Layout Shift) — how stable the layout is
The highest-impact fixes
Optimize and lazy-load images, preload your hero asset, eliminate render-blocking scripts, and reserve space for images and embeds to stop layout shift.
Measure like a user
Lab tools (Lighthouse) are a starting point, but field data in Search Console reflects real visitors. Optimize for both.
Why it pays off
Faster sites rank better and convert better. In our builds, hitting “good” on all three Vitals routinely lifts both organic traffic and conversion rate.