When StackPay came to us, organic search was an afterthought — under 5% of signups. Six months later it was their single largest acquisition channel. Here is exactly how we did it.
The starting point
A fast product but a slow, thin website: no content strategy, weak technical foundation, and almost no topical authority in their category.
What we did
- Rebuilt the site on a faster, cleaner stack and fixed Core Web Vitals
- Mapped a topic cluster strategy around high-intent keywords
- Published 24 deeply-researched articles and 6 comparison pages
- Earned 40+ relevant backlinks through digital PR
The results
Organic sessions up 182%, non-branded keywords in the top 10 up 4×, and organic became the #1 source of qualified trials — at a fraction of their paid CAC.
The takeaway
Sustainable growth comes from compounding work: technical foundation, the right topics, and consistent publishing. There’s no shortcut, but the curve is worth it.