You don’t always need more traffic — often you need to convert more of the traffic you already have. These are the ten issues we find most often in conversion audits.
Speed and clarity come first
- Slow load times — every extra second drops conversions
- A vague headline that doesn’t say what you do
- No clear primary call-to-action above the fold
- Weak or missing social proof
Friction in the funnel
- Long forms asking for too much, too soon
- No mobile optimization for half your visitors
- Hidden pricing that erodes trust
- Confusing navigation and too many choices
Trust and follow-through
- No trust signals (reviews, guarantees, security)
- No follow-up for visitors who don’t convert
Fix the basics first
Most sites can lift conversion 20–50% just by tightening the headline, CTA, page speed, and proof. Start there, measure, then optimize deeper.