Category: Analytics & CRO

Core Web Vitals measure how your site feels to real users — and Google uses them in ranking. Here’s what they are and how to pass them.

The three metrics

• LCP (Largest Contentful Paint) — how fast the main content loads
• INP (Interaction to Next Paint) — how responsive the page feels
• CLS (Cumulative Layout Shift) — how stable the layout is

The highest-impact fixes

Optimize and lazy-load images, preload your hero asset, eliminate render-blocking scripts, and reserve space for images and embeds to stop layout shift.

Measure like a user

Lab tools (Lighthouse) are a starting point, but field data in Search Console reflects real visitors. Optimize for both.

Why it pays off

Faster sites rank better and convert better. In our builds, hitting “good” on all three Vitals routinely lifts both organic traffic and conversion rate.

For any business with a location or service area, the map pack is prime real estate. Here’s how to earn your spot.

Nail your Google Business Profile

• Complete every field and choose precise categories
• Add photos, services, and regular posts
• Keep hours and contact details accurate

Earn and manage reviews

Reviews are one of the strongest local ranking factors. Ask happy customers consistently and respond to every review, good or bad.

Build local relevance

• Consistent name, address, and phone across the web
• Local landing pages for each service area
• Citations in relevant local directories

Track and refine

Monitor local rankings and calls/direction requests. Local SEO rewards the businesses that stay active and engaged with their community.