In e-commerce, small conversion gains compound into big revenue. These nine tweaks are the ones we reach for first.
Product and pages
- Faster product pages with optimized images
- Clearer, benefit-led product copy
- Prominent reviews and user photos
Cart and checkout
- A streamlined, distraction-free checkout
- Guest checkout and multiple payment options
- Transparent shipping costs shown early
Recovery and trust
- Cart-abandonment email flows
- Trust badges and a clear returns policy
- Smart cross-sells at the right moment
Test everything
Don’t guess — A/B test changes and let revenue per visitor be your scoreboard. The compounding effect across thousands of sessions is where the money is.