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Category: Case Studies

  • From Zero to Ranking: A 30-Day SEO Launch Plan

    Launching a new site? Here’s the exact 30-day SEO plan we use to start earning rankings fast, without cutting corners.

    Week 1 — Foundation

    Set up Search Console and Analytics, fix crawlability, install schema, and confirm the site is fast and mobile-friendly.

    Week 2 — Keyword & content map

    Research keywords by intent, build topic clusters, and prioritize the pages most likely to convert.

    Week 3 — Publish & optimize

    • Ship cornerstone content for each cluster
    • Optimize titles, meta, headings, and internal links
    • Create a few high-intent landing pages

    Week 4 — Authority & momentum

    Begin link building through digital PR and partnerships, monitor early rankings, and set the publishing cadence you’ll sustain.

  • Google Analytics 4: A Practical Playbook for Marketers

    GA4 is powerful but intimidating. You don’t need to master all of it — just the parts that inform decisions. Here’s our practical playbook.

    Set it up right

    Define your key conversion events first (form submits, purchases, signups). Clean configuration beats fancy dashboards built on bad data.

    The reports that matter

    • Acquisition — which channels drive valuable traffic
    • Engagement — what content holds attention
    • Conversions — what actually drives revenue

    Connect the ecosystem

    Link GA4 with Google Ads and Search Console to see the full journey from impression to conversion.

    Turn data into action

    A dashboard nobody acts on is wasted. We build simple, decision-focused views so the whole team knows what’s working and what to do next.